Discover how CPG companies drive innovation with first-party data

As a marketer in the CPG industry, you're constantly looking for new ways to drive growth and innovation. But with so much data available and new guidelines about how to handle consumer data, it can be overwhelming to know where to start. Prioritizing data privacy, consumer insights, and giving consumers more control can start to feel like a difficult balancing act. The CPG industry, however, is making this balancing act look easy.

In this report, you'll learn: 

• How embracing consumer data privacy is helping CPG brands better understand their consumers.
• The consumer insights CPGs are prioritizing
  
• What consumers are telling them directly