From colour cosmetics to skincare, haircare to fragrances, legacy leaders to emerging DTC innovators, the Beauty & Cosmetics industry is only getting stronger. So to stand out from the rest, Beauty & Cosmetics marketers need to build and maintain customer relationships that start strong, and stay strong. This means that they need data that is robust, accurate, and reliable - data that comes directly from the source: consumers!
That’s why zero-party data is no longer a “nice to have” for Beauty marketers. It’s a competitive advantage, enabling marketers to better understand their consumers and as a result, maximize both relationships and their bottom lines.
And that’s why we’re pleased to introduce: The Zero-Party Data Playbook for Beauty & Cosmetic Marketers.
We’re both fortunate and grateful that Beauty & Cosmetics brands of all sizes, their global regions, teams, and individual business / product units all trust Jebbit to engage with consumers directly and collect zero-party data at scale.
Within this playbook, we’re sharing key tactics and strategies that work, time and time again, including:
And of course, the social proof with customer stories, case studies, webinars and more!
Speaking of genuine value, we mean it when we say that if you’re a Beauty & Cosmetics marketer, this playbook is next level. So what are you waiting for? CLICK HERE to download the Zero-Party Data Playbook for Beauty & Cosmetic Marketers!