The Beauty of MEcommerce Recap

Molly Garraway (Director of Operations at Loveseen), Teri Levy (Director of Ecommerce at Prima) and Gabrielle Kerins (Marketing Manager at Indie Lee) sat down with Matt Derda (Director of Customer Marketing at Jebbit), for an intriguing discussion primarily on having a 'customer first’ mindset and maximizing customer relationships. 

“Put your customer first. Even when you're experimenting or implementing a new tech stack or anything, how is this going to serve your customer? Coming from a place of MEcommerce and how its going to serve your customers will give you the leg up because you then have insights into understanding your customers. Again, listen to your customers, listen to what they want.” - Teri Levy

These great brands have taken full advantage of Shopify’s app ecosystem, enabling them to take back more control, quickly learn, and then use their learnings to efficiently evolve their strategies.

“We were thinking about how we wanted to really build that experience, it started off as a brand awareness, product discovery option for consumers once they were on site, and since launching it, it's morphed into us getting so much data from people using this experience.” - Gabrielle Kerins

And speaking of data, not only collecting zero-party data, but then activating it to maximize consumer relationships using additional apps like Klaviyo!

“So that's why I personally love Shopify too. It's the ability to layer and bring in new apps and have them work together and translate data from our Jebbit quiz over to Klaviyo where we can send a segmented email…” - Molly Garraway

Check out the full webinar below! Oh, and feel free to jump around to any part of the video using the show clips on the right hand side of the player.