In this episode, our CMO, Pam Erlichman switches up her usual glass of wine to a truly delicious cup of Salty Sailor coffee with Founder Neil Kittleson.
Over 1 million businesses use Shopify to power their eCommerce experience and for Neil, the secret to gaining a competitive edge lies in truly understanding his customers better than the competition.
Tune into episode 4, where you’ll hear:
The origin story and brand purpose behind Salty Sailor Coffee Co.
How a quiz can turn your site into a conversation engine that delivers genuine value to customers
Neil’s learning and perspective on the value of a data-driven. “test & learn” approach
Optimizing for PII capture versus other business KPIs
Neil’s advice to any Shopify store owner
TD
Vice President, Content & Partner Marketing
Jebbit "OG" and Content Enthusiast
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