Salesforce + Jebbit Webinar Recap
In this interactive webinar, where you can select specific clips from the show that you want to see most, you'll here from two industry pros... Sonia Chung, Sr. Director of Business Consulting (Retail & Consumer Goods) at Salesforce; and Pam Erlichman, Chief Marketing Officer at Jebbit ...as they dig into why it's more important than ever for businesses to develop a scalable first- / zero-party data strategy, the tactics and strategy to collect it at scale, and how to maximize the value that both brands and consumers will ultimately derive as a result.
Consumer trust in brands has eroded. Big tech companies are going BIG with privacy updates to their operating systems and ad platforms. GDPR & CCPA are here for the long-haul. And the 3rd-party cookie is slowly crumbling around the marketing and advertising industry.
So with all this happening at once, how can businesses and brands keep up?
In this interactive webinar, where you can select specific clips from the show that you want to see most, you'll here from two industry pros...
- Sonia Chung, Sr. Director of Business Consulting (Retail & Consumer Goods) at Salesforce; and
- Erlichman, Chief Marketing Officer at Jebbit
...as they dig into why it's more important than ever for businesses to develop a scalable first- / zero-party data strategy, the tactics and strategy to collect it at scale, and how to maximize the value that both brands and consumers will ultimately derive as a result.
Enjoy!
Jebbit "OG" and Content Enthusiast
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