PepsiCo's Jebbit Companion: Enhancing Customer Engagement

In today's world, the way we use the internet and how we buy things is constantly changing. Companies are always having to come up with new and innovative ways to thrive in this changing landscape. One of these companies is PepsiCo, which makes food and drinks known all around the world. 

By now, most companies know that third-party cookies won't be around much longer, PepsiCo saw this coming and decided to take action. They started seeking ways to talk directly to their consumers, they wanted to have real conversations with their audience and make their experience better. 

They launched snacks.com, a snacker's paradise that offers products from around the world. PepsiCo is on a mission to collect valuable first-party data straight from the source, all while giving their loyal snackers a shopping experience they'll never forget. Then, they met Jebbit. 

Solution: Jebbit Companion Widget

Pepsi launched a Jebbit Companion widget on their website to engage website visitors. By asking fun questions and gathering responses, Pepsi was able to provide personalized product recommendations that were tailored to each visitor’s preferences. This allowed Pepsi to create a more engaging and interactive experience for their customers, while also collecting valuable zero-party data that will help inform future marketing efforts. 

Implementing the Jebbit Companion widget on their website is comparable to going into a store, and instead of just looking at things on the shelves, a friendly store assistant comes up and asks you, "Hey, what kind of snacks do you enjoy? Are you a fan of spicy stuff or do you prefer something sweet?" This way, PepsiCo can get to know you better and suggest snacks that you might really like.

Results

Since leveraging Jebbit’s innovative and no-code platform, they saw some incredible results:

• 2x conversions with the Jebbit Companion on their site.
• 77% of website visitors engaged with the Companion quiz.
• 85% average response rate across all screens.
• 36% of consumers visited the product page for the item recommended. 

"We're able to learn about our consumers as they engage but then also, we're able to help recommend the right products for them. And it actually helped us double our conversion rate"

- Sarah Pichardo, Tech Venturing & Innovation

If you’re intrigued by these results, you’ll want to check out the webinar and hear straight from Pepsico themselves!

Are you ready to deliver genuine value and build strong, lifelong customer relationships? Chat with a Jebbit expert today!