PCH Consumer Insights: Winning First-Party Data Strategy

Publishers Clearing House (PCH), whose business revolves around gathering valuable insights from consumers, recognized the limitations of traditional surveys. Not only were these surveys rigid and lacking in user-friendliness, but they were also time-consuming to build and launch to their 22 million panelists. With the goal of enhancing the survey-taking process, PCH sought a more interactive and engaging solution.

Solution:

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By leveraging Jebbit, PCH significantly improved their survey experience. With Jebbit’s user-friendly platform, templates, and code-free setup, PCH was able to create numerous surveys swiftly and efficiently. As a result, their survey completion rate surged from 25% to an impressive 70%. The valuable data collected through these surveys was then translated into consumer insights reports. 

“The reason we selected Jebbit was because this was a new area for our own team and we wanted it to be as simple, as easy, no coding required, and very user friendly. And Jebbit surveys are easy to build whether you start from the scratch or use one of their 50+ templates. It’s interactive. It feels like an experience. It doesn’t feel like you’re doing something.” 

Smriti Sharma, Assistant Vice President, Head of Consumer Insights at Publishers Clearing House

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Smriti’s advice on conducting a good survey: 

“Writing a good survey means asking questions in a way that lets users answer truthfully. Prodive a quick and easy survey experience. The better your surveys are, the better your responses become. Making them simple and asking concrete questions along with knowing your audience and their interests is very important. You can have the coolest survey but if that’s not my interest, I’m not going to answer it.”  

Check out the full webinar here!

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