6 Interactive Marketing Examples to Inspire You

TL;DR:

• The NHL worked with Jebbit to create a “Which Mascot are You” quiz that engaged and entertained hockey fans everywhere.
• Polls like the Collector’s Mug vote that A&W created with Jebbit work well to build loyalty and a deeper connection to the brand.
• Ikea made a big splash when they created an interactive video that entertained customers while showcasing products via clickable in-video elements.
• Augmented reality, like L’Oreal’s virtual try-on app, offers an engaging, immersive experience that allows customers to try before they buy.
• Product finders, like the one that Centrum created via Jebbit, make the shopping experience easier by offering up personalized product recommendations.
• Games — like Recipe Roulette, which Betty Crocker created through Jebbit — capture customers’ attention with a fun, branded experience.

The ultimate goal is to create marketing campaigns that stand out in an ever-more-competitive marketplace. Sounds challenging, right? 

Actually, it’s not as difficult as you might think. In the content marketing world, there’s a veritable sea of static content — and that means that an interactive marketing strategy can set your brand apart from the competition. 

So what types of interactive marketing assets will grab your audience’s attention? Read below to see a few highly successful real-world interactive marketing examples.

6 Real-Life Interactive Marketing Examples From Top Brands

From quizzes to high-tech solutions like augmented reality, there are a lot of different ways you can approach interactive experiences. This list represents some of our favorite examples of interactive marketing from brands like the NHL, A&W, Centrum, and more.

1. Quizzes

The “Which Mascot Are You?” quiz that the NHL created via Jebbit is an interactive marketing example that perfectly illustrates how you can help people learn a little more about themselves. In this case, the experience is structured like a personality quiz, taking users on a fun journey in which they answer questions about favorite foods, colors, and other preferences.

For the NHL, this has been a great way to build customer engagement — and it’s also a good way to boost brand awareness. That’s because an interactive quiz like this one is easy to showcase across a variety of channels, like landing pages, social media platforms, or wherever else the target audience can be found.

In terms of engagement, this experience reaped huge results:

• 58% of users who saw the quiz engaged with it
• 60% of those who engaged with the quiz completed it
• 50% of the people who completed the quiz went on to shop recommended products
• 20,000 leads per month

2. Polls

Polls are an interactive marketing example that fosters engagement and encourages interaction with brands. In the case of the A&W Collector’s Mug poll, it also fostered brand loyalty and even built a sense of ownership and participation among customers. In this particular poll, users built a deeper connection with the A&W brand when they got to choose their favorite logo design. 

The campaign results show just how excited A&W customers were to take part in this experience — and maybe even ultimately add a mug to their collection featuring the design that they chose. 

• 77% of users who saw this poll engaged with it
• 96% of those who engaged went on to complete the poll
• 85% of users submitted lead information

3. Interactive Videos

Ikea made waves in the world of interactive content when they partnered with WireWax to launch an interactive, shoppable video. The genius behind this interactive marketing example is that it uses a blend of humor and relatability for an immersive storytelling experience that captivates existing and potential customers. As someone watches the video, they can click interactive elements to learn more about showcased products, creating a seamless customer experience.

So what are the advantages to interactive videos? One survey found the following:

• 87.7% of marketers reported growth in online sales after launching interactive videos
• 78% reported better sales using interactive videos compared to standard videos
• 84% of people viewed products more favorably after engaging with an interactive video

4. Augmented Reality

Augmented reality (AR) experiences are growing in popularity — not only because they’re fun to use but also because it’s a great way to get a preview of how a product will fit individual customer needs. Prior to AR, if you wanted to try on clothes, see how a new chair might fit in your living room, or test out a new lipstick shade, you needed to buy it, try it, and then return it if it didn’t suit your needs. 

To see an interactive marketing example that leverages AR, look no further than the virtual try-on app by L’Oreal Paris. It demonstrates how customers can be given the option to try before they buy with no more than a smartphone or a webcam. All they need to do is upload a picture or use a real-time video feed. From there, AR apps will do the rest, giving them options that they can superimpose over the image to get a sense of how the product will look in real life.

So how can AR impact your bottom line? Here are some recent facts and figures:

• 40% higher conversion rates compared to traditional marketing experiences
• 61% of consumers prefer brands that offer AR experiences
• 55% of consumers find AR shopping more entertaining than other shopping methods

5. Product Finders

If you’ve ever been unsure which product to choose from among myriad options, then you’ll understand the value of product match quizzes. These experiences — like the product finder created by Centrum via Jebbit — guide busy shoppers through a short list of questions about their preferences. By the end, they get a personalized product recommendation, and brands get to reap the benefits of increased engagement and fresh data in the form of customer preferences or new leads. 

Even better, this form of interactive marketing example streamlines the customer journey by helping buyers skip past potentially lengthy research and decision-making phases. That means increased conversions for your brand and improved customer loyalty among shoppers who appreciate a seamless purchase experience. 

In Centrum’s case, their interactive product finder proved quite effective. It generated some impressive metrics, including:

• 65% completion rate among people who engaged the quiz
• 43% website redirect rate, which indicates purchase intent among respondents
• Over 15-second improvement in session durations
• 39% reduction in bounce rates compared to business as usual

6. Games

Browser-based games and experiences with gamified elements are super popular marketing tactics because people love what games have to offer. Better yet, if you want to add new and inventive elements to your interactive marketing campaign, there are lots of ways you can approach games and gamification. 

Some engage users with a challenge, like memory match games or trivia. Others — for example, the Recipe Roulette experience that Betty Crocker created in partnership with Jebbit — capitalize on the same thrills you’d get at a casino or when playing any kind of luck-based game. This experience asks some basic questions about recipe preferences, and then you get to spin the roulette wheel to see what comes up. 

So how effective is gamification? Here are the results that Betty Crocker saw with their gamified experience:

• 90% of people who engaged with this experience completed it
• 80% of people clicked on recipes, which brought additional traffic to the Betty Crocker site

Level Up Your Marketing Efforts With Interactive Experiences

We’ve showcased a few of the best interactive marketing examples out there, but there’s a lot more that you can do to create a better, more engaging user experience. Try some of the ideas above, or branch out into other formats. For example, you can add animations and clickable elements to infographics, create calculators that help your customers solve tricky problems, and more.

Through it all, Jebbit is here to help. With our innovative marketing tools, you can build and launch interactive experiences with ease. To learn more about our platform, schedule a strategy call with our Experience Experts.