Hubspot’s Inbound and MITX’s Future M Conferences: CMOs, Content, Digital Strategy

Marketers are abuzz about Hubspot’s Inbound and MITX’s Future M conferences this week which have joined forces this week to create a world-class conference experience.  Running Monday, September 15 through Thursday September 18 in Boston these events feature marketing leaders from top verticals including ecommerce and consumer products as well as experts on inbound marketing, social media and digital strategy.  Notable speakers include Staples Inc.’s, SVP of Marketing Alison Corcoran, New Balance’s Head of Global Digital Brand Marketing Patrick Cassidy, and Mike Proulx, Hill Holliday’s EVP Digital & Director of Social Media. To add to the proceeding there are keynotes from Canva’s Guy Kawasaki, author Simon Sinek, Hubspot’s Brian Halligan and Dharmesh Shaw, author Malcom Gladwell, Mastercard’s Raja Rajamannar, Martha Stewart and Malala Fund’s Shiza Shahid.

Beyond networking opportunities and the chance to be in the same room as some of the most influential people in the marketing industry today, this conference offers a view into the state of marketing and where it is headed.  Diving into our most pressing concerns, Inbound and Future M’s agenda ranges in focus from the power of content marketing, digital advertising going native, the evolution of mobile, the rise of the marketing technologist and the CMO of the future.

We’ve found that ecommerce is a hot topic on our blog and it is no less a hot topic at the conference.  Rue La La’s Catherine Bassett, Alex & Ani’s Igor Bekker and Talbot’s Rob Schmults will explore how to engage consumers more deeply and inspire them to purchase more often by offering personalized experiences across channels.  They will discuss the latest technologies and tactics helping retailers and brands gain insights into their consumers and present case studies showing how brands are leveraging customer analytics and real-time personalization to acquire new consumers and how ecommerce marketers are driving online conversion and revenue by keeping members engaged and promoting referrals.

The rapid evolution of social media is also a major topic for advertisers as they plan their budgets for the last quarter of 2014. Top execs have become much more aware of the role social media plays in brand awareness and engagement and how brands are leveraging it to engage consumers across multiple screens to drive loyalty while entertaining at the same time.  Dunkin’ Donuts Jessica Gioglio and Mike Proulx, EVP Digital & Director of Social Media, Hill Holiday reveal the secret ingredient for social tv success with a behind-the-scenes sneak peek at Dunkin’s innovative TV and media integrations.

You can follow along with Inbound and FutureM all week on Twitter: #Inbound2014 and #FutureM