How to Improve Your Marketing Strategy with AI Chatbots

Chatbots are becoming more and more common these days, but that's just the beginning. In the near future, as AI continues to advance, chatbots will become even more widespread. It will be hard to find a customer experience that doesn't involve the benefits of chatbot marketing.

Why is this happening? Well, there are several reasons. We'll discuss them one by one. And we'll also explore how you can take advantage of this trend and make the most of chatbots, while many other businesses are still figuring out how to use them effectively.

What's So Great About Chatbots?

They Take Out The Dreariness

Being honest, a great deal of interaction with customers can be routine. Repetitive enquiries can be readily dealt with by automated procedures, just like a dynamic FAQ page. This frees up customer service teams from having to give the same answer 100 times a day. We'll go into detail on this below, so for now we'll leave it at that.

They're Efficient

Nobody likes waiting forever to speak with a customer support representative. Chatbots eliminate the need to wait in queues and provide an instant listening ear to customers. This reduces frustration and ensures faster customer satisfaction compared to human agents. 

They're Adaptable

You might think chatbots just deal with incoming traffic. That's only part of the story. They can also be used to send out individually tailored interactions with prospects, by social media messaging apps or email. This sort of activity historically took marketers ridiculous amounts of time. Chatbots can take this load.

Using a chatbot builder represents a valuable option for those seeking to harness the benefits of chatbots. It provides the necessary tools to create and customize chatbots tailored to your specific marketing strategy. With a chatbot, you can improve customer support, streamline communication, and enhance lead generation. 

By leveraging an email lookup tool, chatbots can gather valuable contact details such as email addresses, enabling businesses to effectively engage with potential customers for marketing purposes.

You could also consider using chatbots to enhance customer support, streamline communication, and optimize interactions with customers, including inquiries related to shipping, product information, and assistance with custom shipping boxes.

What Chatbots Can Do For Your Marketing Strategy

1. Improve Customer Support

Customer support's important. We all know this. But we perhaps don't realize just how important.

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The old adage about never getting a second chance to make a first impression is never truer than in the arena of customer service. It can make or break a company’s profile. For this reason, it’s a crucial part of your marketing strategy. And what is becoming more and more the norm is an element of AI in the mix, in the shape of chatbots.

Hang on, say the traditionalists, customer service should be all about responding to the individual's unique needs and customizing the experience accordingly. 

Well, here's the deal. Yes, all customers are individuals and we should relish every chance to maximize that individual's intent to buy, but it should be acknowledged that customer enquiries tend to fall under certain headings. 

So, when a customer reaches out for assistance, it's highly probable that it's about something that agents have dealt with numerous times before. In such cases, certain types of responses to these common inquiries are perfect for automation to handle. 

Two factors to bear in mind right now about this kind of chatbot marketing.

a) Customer Acclimatization

A few years ago, people were within their rights to feel a bit freaked out by an encounter with a chatbot. They were brand new and felt a little, well, alien. 

Of course, one of the things people are very good at is adapting to new developments. It's how we got to be boss of things. Using this ability to learn and evolve, we've now become well used to dealing with chatbots, so that we know how to interact and get the best out of them. They've become part of life.

b) Competition

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Automation is spreading, making inroads in all kinds of business areas, from payroll services software to content provision. One of the key areas of growth in automation is customer service, involving, you guessed it, chatbots. 

As other businesses adopt chatbots, the customer service landscape is changing. Before long, those companies that don't use them will stand out as not quite so responsive to customer need.

Both these factors mean that now is the right time to adopt chatbots in the customer service field. Not only will speed of service improve, but quality will improve too. Chatbots can help with this and in this way you can be more confident that you’ll retain those customers going forwards. How? Here's one way.

Once the needs of the customer have been identified, chatbots can cut to the chase and deliver an answer in nanoseconds. And if they can't find the answer, they can forward the call to a human agent who will hopefully be able to assist.

The great thing about chatbots in this particular instance is that they not only forward the contact, but they can deliver information about what the customer is asking, so that the contact agent doesn't need to ask what the problem is. One of the most objectionable elements of poor customer service is forcing the customer to repeat themselves to every new agent they talk to.

That's enough about incoming contacts. What can chatbots bring to your outgoing activities?

2. Email List Generation

You can build email lists in a number of different ways. You can mine databases for details (from those who have given permission, naturally). You can ask customers at the checkout. You can put a button on a website. 

However, one of the most effective means is to use chatbots. With the right chatbot software, they can construct a customer experience that delivers satisfaction for the customer and contact details for the business. 

They do this by shaping the chat experience intelligently around the customer, so instead of a one size fits all approach, each customer is dealt with in a manner that's been selected based on what they have revealed about themselves so far. 

Elements such as product choice and click throughs can contribute to the construction of personalized experiences, with maximum interactivity. And as any UX designer will tell you, good interactivity is where it’s at. Lead generation then has the greatest chance of flourishing. But that's not all...

3. Securing Qualified Leads

Chatbots can ask specific questions that serve to move the customer journey down the sales funnel, turning a lead into a qualified lead. 

Whatever you’re trying to get customers to do, whether it’s to buy domains or buy Doritos, to be able to quickly move from potential customers to qualified leads is hugely advantageous. The amount of time and effort this chatbot solution saves the sales team is off the scale.

4. Website Outreach

You may think that your site can only really be a passive resource. Very wrong. Using a chatbot you can interact with the site visitor and seek to direct them down a profitable route. 

Chatbots can appear after a certain amount of time spent on a site, or can be triggered by certain cursor behavior. The result is that the visitor feels more attended to and is more likely to spend more time there.

Consider a shop with a great window display, versus a shop with this plus engaging staff too. The shop with sales agents who acknowledge customers and see how they might assist them will do better, as the staff are making the customer feel like their custom is valued. That’s what welcome chatbots do. 

5. Surveys and Reviews

Your chatbot can interact with online customers and ask them to submit service reviews and take part in surveys. It’s much better and more productive to ask a customer to participate in such activities while you’re conducting a transaction with them and customer satisfaction is high.

If they’re getting the product they want and experiencing the customer service they formerly only dreamed of, that’s the best time to ask for their participation in a review of the customer service they’ve enjoyed, and the chatbot’s ideally placed to do this.

Say you’ve just run through something fairly involved, like a list of automated software testing tools, with a customer to find the right one for their needs. You’re far more likely to secure eager customer feedback if you ask for it while you’re closing the deal rather than a few days later when they’ve understandably moved on to other things. This is what a chatbot can do.

In addition, implementing Automated Customer Review Funnels can streamline the process of gathering feedback and reviews from customers. By automating the collection and analysis of customer feedback, businesses can gain valuable insights and make data-driven decisions to improve their products, services, and overall customer experience.

6. Analyze

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There’s stacks of data out there just waiting to be organized and studied. What kind of data? You name it. Demographics, economics, engagement information, social trends - the list goes on and on. Up to now, the trouble has been not a lack of data, but a lack of time to do anything with it.

Give it to your AI friend and it can use that data to give valuable insights in terms of productive marketing directions and spotting upcoming trends. Invaluable. 

Additionally, AI writing tools can help automate content creation processes and generate high-quality, engaging marketing materials at scale. These tools utilize artificial intelligence to generate compelling copy, blog posts, social media captions, and more, saving time and resources while maintaining consistency and creativity in your marketing strategy.

Chatbots are the Biz

It’s tempting to think of AI in chatbot guise just being an automated answering service, but hopefully we’ve shown you how they can be so much more and can play an integral role in your marketing strategy.

The good news is that it’s easy to get started with AI. You can begin today, by getting on the waitlist for Jebbit’s new AI feature. Once you use it, you’ll be amazed at what AI can mean for your business. More than anything, it’s a question not only of realizing the potential of marketing chatbots, but acting now. Before everybody else does. Talk with a Jebbit expert today to get started!