How Jebbit Empowers Urban Decay to Create More Engaging Brand Experiences and Capture First Party Data at Scale

L'Oreal is the world's largest cosmetic company. It has developed products concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care. They are committed to quality, scientific excellence, and permanent innovation.

Urban Decay is a subsidiary of L'Oreal. Their beauty products are similar including lip, eye, complexion, and body products. They are most well-known for their 'Naked' collection, which includes twelve different eye shadow palettes. Urban Decay is on a mission to inspire women everywhere and to help them feel beautiful about themselves inside and out. Most importantly, Urban Decay needs to understand their desires when it comes to all things beauty.

The Challenge:

Urban Decay wanted to improve both the consumer experience of the brand and lifetime value of their customers. They were searching for a strategic way to collect key attributes from their customers, while also offering an engaging and valuable experience that had the substantial data they needed.

The Solution:

Urban Decay utilized Jebbit to create an engaging and on-brand experience through an interactive quiz that was built using the Jebbit platform. By partnering with Jebbit, the company was able to acquire First Party Data which was a necessity for them to improve on their customer experiences and engagement. Jebbit's Product Match Quiz enabled Urban Decay to easily deliver and scale multi-channel experiences and drive data capture. They were also able to create immersive conversational commerce experiences that could easily be scaled through all their digital touch points.

The Results:

Jebbit's software enabled Urban Decay to immediately see a 17% increase in data capture, a 85% completion rate, and a 64 second engagement time.

These experiences collect First Party Data at scale that consumers willingly share, informing direct connections between L'Oreal brands and their customers. Jebbit's software is able to achieve this for all brands and deliver genuine value to customers.

"We are excited about these initial results with Jebbit. We have future plans for similar seasonal content and broader scale conversational commerce experiences so are very encouraged by the high engagement and rich data capture."

Shared Benjamin Lord, Vice President, Global Digital at Urban Decay.

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