How Evenflo Drove More Sales & Engagement by Delivering Genuine Value to Customers

Evenflo is a 100 year old infant feeding company. They provide products that include car seats, safety gates, high chairs, play yards, stationary activity centers, infant carriers and doorway jumpers. As you could guess, they offer all things infant/kid friendly when you are expecting a baby. Since Evenflo is over a century old, it's no surprise that keeping up with the constant evolution of marketing is a challenge.

The Challenge

Evenflo wanted to know and understand their customers' needs. Being able to deliver an engaging digital shopping experience became a priority, especially with the new eCommerce focused era we have migrated into. Consumers want convenience, value and to trust who they're buying from.

The Solution

Evenflo partnered with Jebbit and created a Stroller and Car Seat Product Match Quiz. This marketing strategy immediately solved the problem of knowing and understanding their customers on a deeper level. By using Jebbit's Product Match quiz, they were able to see exactly who was shopping for strollers vs. carseats, and what their exact needs were. In the blink of an eye, Evenflo saw immense improvement in all areas including: conversion rate, customer engagement, key attributes, and a decrease in bounce rate.

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The Results

To be exact, Evenflo saw 46% more conversions compared to average BAU conversion rates from across the Evenflo website, consumers spent 1 minute and 48 seconds more engaging with the Product Match Quiz than a traditional website session, there was a 19% decrease in website bounce rate and 1.1 more pages per session interacted with. They also were able to capture 4.8 key attributes per unique user engagement.

"Our Jebbit quiz is increasing sales and decreasing bounce rates by guiding consumers to the right product for them. Not only that but the Zero Party Data we are collecting from each experience is driving our re-marketing and LTV efforts as well as more refined insights on our shoppers and purchasers."

As is evident per their results, Evenflo's thoughtful and strategic approach to better understanding their prospect's and customer's needs using the Jebbit software, it's safe to say that Evenflo is setting the bar for how to drive meaningful customer engagement in the ever-evolving eCommerce ecosystem.

Given that 43% of CMO's are focused on better understanding their customers in 2022, there's no better time to get started than right now. Drive more sales, capture more Declared Data and acquire more qualified leads. Click here to learn how you can accomplish this.

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