Enhancing Loyalty: Express's Interactive Style Challenges

Express is a renowned fashion retailer catering to both men and women across various retail categories. With a strong focus on enhancing their loyalty program, Express aimed to create a more interactive and conversational experience for their customers. Their objective was not only to foster loyalty during “non-shoppable” moments but also to segment their loyalty members into distinct personas for more effective personalization strategies. 

Solution: 

Using Jebbit, they created and launched a series of fun and engaging “Style Challenges” to their loyalty members (via email and in-app) where users could earn additional loyalty points for engaging and sharing more about their style preferences and lifestyles with Express. 

‍

‍

“Jebbit has helped us turn the moments in between purchases into points of engagement that drive incremental trips and revenue.” 

Kate Jung, Director of Loyalty & customer Insights at Express 

Results:

‍
- Double digit growth in on-site sales conversations

- 88% average completing rate across all “Style Challenges”

- Seven Figures in direct & incremental sales attributed to Jebbit

Are you ready to provide genuine value and build lasting customer connections? Chat with a Jebbit expert today!