A&W Restaurants Innovating with Jebbit for Deeper Engagement

When the COVID-19 pandemic hit, it caused a lot of problems for businesses everywhere. They had to come up with new ways to reach their customers since things couldn't work their usual, normal way. A&W Restaurants, a well-known fast-food chain, joined forces with Jebbit in late 2020 to enhance their consumer connections and boost engagement during restaurant closures. The A&W Restaurants Marketing Team sought an intuitive, highly customizable, and enjoyable marketing solution. Over the past year, A&W Restaurants has successfully utilized Jebbit across various creative applications.

How They’re Using Jebbit:

The brand has launched a variety of unique experiences within the last year, each designed to captivate their audience and forge deeper connections.

They created a celebratory experience for ‘National Root Beer Float Day’, a ‘Pub Style Basket Finder’, a ‘Collector’s Mug Logo Vote’ and so much more! Not only has their team launched some fun experiences, but they’ve also achieved impressive results.

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Results:

From their Jebbit experiences, they saw remarkable quiz completion rates, high lead information submission, and widespread engagement. Take a look:

• 96% of website visitors who started the quiz, completed it.
• 85% of users submitted their lead information.
• 77% of users who saw the quiz, engaged with it.

“The pandemic forced us to pivot and get innovative with our marketing, It’s eye-opening to find that our new quiz commerce driven campaigns actually outperformed pre-pandemic campaigns against engagement and lead capture metrics.”

- Spencer Barrett, Digital Manager, A&W Restaurants

Are you ready to deliver genuine value and build strong, lifelong customer relationships? Chat with a Jebbit expert today!