2023 is expected to differ significantly from 2022. Brands must adapt their strategies to succeed with customers.
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Here's a sneak peek of some of the info in our Holiday Marketing Guide:
75% of shoppers will pay more for a personalized online shopping experience.
51% of retailers said launching personalization is a top challenge for the 2023 holiday season.
66% of marketers are collecting first-party data for pre-holiday marketing.
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